CIMENTO® @ SALONE 2023
A monochrome architecture, conceived as a theory of monolithic volumes, which generates a dynamic system of solids that appear almost carved out of solid by subtraction.
The material vocation of the CIMENTO® brand – which is expressed in the sculptural aspect of the furnishings and accessories of the Collection – also characterizes the design of the stand, designed for the 61st edition by Parisotto + Formenton Architetti, which – since 2019 has been responsible for the art direction of the brand.
A single colour, warm and inspired by the natural colors of the earth, is used on the floor (also made in CIMENTO®) and on the vertical volumes covered with the three-dimensional tiles designed by Elisa Ossino and presented for the first time at MDW2023
The environment is an open space, but fragmented by the vertical volumes into various sub-spaces, designed to welcome visitors to the fair in different situations: domestic lounges or work islands where the new pieces of the indoor and soft outdoor collection live: bookcases, consoles, coffee tables, designed by Elisa Ossino, make up the Ducale furniture family, to which are added the stereometric and essential shapes of the Accademia tables, designed by Studio63, capable of highlighting the three-dimensional use of matter in a tribute to the radical design of 70’s.
The side overlooking the patio houses the CIMENTO® vase collections with a lush green setting.